Reviews from customers online are like first impressions. These reviews can be the difference between success and failure for the small business. Establishing a reputation online through reviews on Google, Facebook, and Yelp is easy, free and super important. 93% of customers believe that online reviews impact on their buying decisions. How can you improve your customer reviews for your small business?Ask for customer reviews and make it simpleThe simplest way to get more customer reviews is to ask for them, either by email or by text. While most customers don't consider leaving reviews, if they solicit them, they'll be more likely to. For ease of use add a link to your Facebook or Google page. Don't think you can't make an impact with an in-person conversationA verbal request could be sent to customers to discuss how reviews can be used to increase the success of your business. This will go a long ways in encouraging customers. This is particularly helpful when you weave it into the conversation as you close a call or service. The tone and the timing need to be determinedIt is crucial to be punctual in order to get a response. If you're looking for local businesses to offer customers with the best experience for a meal delivery or auto repair, it is important that you make an immediate request. Send a reminderIf you don't receive a response to your first message or email, send a reminder. Follow-up messages should be straightforward. It should be directed to where you'd like the review to be left. Make it brief and clear. Send the email at 6-8pm after work or early in the morning. This is the ideal times to send emails. Help your customers leave reviewsGiving customers sentences can be extremely useful. This one works especially well with long-time or repeat customers who you have an established relationship. Contact them via email to ask questions and request their permission to use it as reviews. Then, you can post it on your site with their name. If you're not sure what to say Most satisfied customers will be happy to write you reviews. However, if they feel stuck for words Send them an email and ask questions. Personalize your emailThe concept of targeted personalization has proven to be a great way to increase the level of engagement with customers. Instead of saying, "How likely is it that you would recommend this brand to a colleague or friend?" it's nicer to say, "Hi Mark, how likely are you'd suggest this brand to a colleague or friend?" Customer reviews that are negative can be used to benefit your businessA negative review is unavoidable but also a great opportunity to create an image of positivity. People look at reviews for patterns. One negative review won't overshadow 100 positive ones. Instead of focusing on the negative and blaming the customer, offer an apology and ask for the details of the situation. Offer a solution , and then request an update on their review. Your achievement will be enhanced by a revised review that highlights the effort that your business made to solve customer issues. Send a message to your regular customersThey are your most loyal and satisfied customers. They're most likely to praise your service, and write reviews that are glowing. Their reviews are most likely to have the most far-reaching impact as they'll probably talk about the frequency they use your business and come away content. Respond to all customer reviewsThe customer took the time to leave a review and it's your obligation to respond. If people notice that you reply to each review, no matter how good or poor it indicates that you care about their sentiments and encourages new customers to share their own impressions. Don't forget to thank your reviewersSimple thank-you messages can help in making customers aware of your excellent customer service, and make them feel valued for their efforts. This will also make them more likely to refer to your products or services the next time. Make these steps in order to enhance your online reputation because when the reviews improve and more positive, they will attract more customers, which leads to more reviews.
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